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ADVERTISEMENT CODE (MFs)

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(i) Advertisement shall be accurate, true, fair, clear, complete, unambiguous and concise.

(ii) Advertisement shall not contain statement which are false, misleading, biased or deceptive, based on assumptions and shall not contain any testimonials or any ranking based on any criteria.

(iii) No celebrities shall form part of advertisement. 

(iv) No advertisement shall directly or indirectly discredit other advertisements or make unfair comparisons. 

(v) Advertisements shall be accompanied by a standard warning in legible fonts which states “Mutual fund investments are subject to market risks, read all schemes related document carefully.” No addition or deletion of words shall be made to the standard warning. 

(vi) In audio visual media based advertisements, the standard warning in visual and accompanying voice over reiteration shall be audible in a clear and understandable manner. For example, in standard warning both the visual and the voice over reiteration containing 14 words running for at least 5 seconds may be considered as clear and understandable. 

(vii) Advertisement shall not be so designed as likely to be misunderstood or likely to be disguise the significance of any statement. 

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