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DIRECT MARKET ACCESS (DMA)

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This is a facility which allows brokers to offer clients direct access to the exchange trading system through the broker‟s infrastructure without manual intervention by the broker. DMA is a term used in financial markets to describe electronic trading facilities that give investors wishing to trade in financial instruments a way to interact with the order book of an exchange. 

In simple words, DMA means that when you place a trade online, your order is sent directly to the stock exchange for execution. You may be surprised to discover that this is not how online trading always works, but in fact DMA has only been available for retail investors for a relatively short time.

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